Why you should not use online dating


Marketers often obsess over every aspect of every e-mail sent, from the subject line to visuals to copy. And they should—so long as they remember that e-mail is merely the first click (literally) in a consumer’s decision journey. The e-mail is part of a series of interactions with a brand, and marketers should be just as obsessed with where an e-mail sends the user. Why invest so much time in an e-mail only to drop the user onto a generic home page? Customized landing pages—which send the user directly to the item or offer featured in the e-mail—can increase conversion rates by more than 25 percent. And don’t forget mobile. Nearly 45 percent of all marketing e-mails today are opened on a mobile device. 4 4. eMarketer, “Mobile takes an increasing share of e-mail opens,” July 30, 2013. Yet many marketers fail to optimize landing pages for the platform. If you think that’s no big deal, consider this: Google says 61 percent of users are unlikely to return to a mobile site they had trouble accessing. And, even worse, 40 percent visit a competitor’s site instead.

Live Water highlights the advantages of raw water. “Right now millions of chemicals are spilling into rivers and oceans,” Live Water says. “Synthetic toxins are rushing down from car washes, industrial waste from factories, and herbicides sprayed on edges of freeways.”

Never, ever use two spaces after a period: Listen to Mike Vuolo read Farhad Majoo’s classic takedown of an enduring typographic sin.


Why you should not use online dating

Why you should not use online dating



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